XPOF - Xponential Fitness, Inc.

Insider Purchase by Haase Bruce N (Dir)

1 Year
After Trade
Before Trade

Loading data...

Trade Summary

6 months ago, Haase Bruce N, serving as Dir at Xponential Fitness, Inc. (XPOF), purchased 70,000 shares at $7.67 per share, for a total transaction value of $536,690.00. Following this transaction, Haase Bruce N now holds 95,937 shares of XPOF.

This purchase represents a 270.00% increase in Haase Bruce N's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Tuesday, August 12, 2025 and publicly disclosed via SEC Form 4 filing on Wednesday, August 13, 2025, 1 day after the trade was made.

Xponential Fitness, Inc. operates in the CONSUMER CYCLICAL sector, specifically within the LEISURE industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Haase Bruce N

Dir

Bruce N. Haase is a seasoned executive with over 25 years of experience in hospitality and franchising.[[2]](https://www.marketscreener.com/insider/BRUCE-HAASE-A00J90/)[[3]](https://investor.xponential.com/governance/board-of-directors) He currently serves as Lead Independent Director at Xponential Fitness, Inc. (XPOF), a position he has held since November 2024, and has recently engaged in insider trading as a Director of the company.[[1]](https://www.insiderinsights.com/free/index.php?s=filer&o=-1&a=&q=HAASE+BRUCE+N)[[2]](https://www.marketscreener.com/insider/BRUCE-HAASE-A00J90/)[[3]](https://investor.xponential.com/governance/board-of-directors) Haase is also President and CEO of ESH Hospitality, Inc. since 2021, CEO of WoodSpring Hotels Franchise Services LLC, and Chairman of HomeWell Franchising, Inc. and HomeWell Senior Care, Inc. since 2018.[[2]](https://www.marketscreener.com/insider/BRUCE-HAASE-A00J90/) His career highlights include previous roles as President, CEO, and Director at Extended Stay America, Inc. (2019-2021), CEO of WoodSpring Suites LLC (until 2016), Executive VP of Global Brands, Marketing & Operations at Choice Hotels International, Inc. (2011-2012), and Treasurer & VP-Finance at The Ryland Group, Inc. (1995-2000).[[2]](https://www.marketscreener.com/insider/BRUCE-HAASE-A00J90/)[[3]](https://investor.xponential.com/governance/board-of-directors) Haase holds a B.S. in Engineering from Virginia Polytechnic Institute & State University, an M.S. in Engineering from The Johns Hopkins University, and an M.B.A. from The Wharton School of the University of Pennsylvania.[[2]](https://www.marketscreener.com/insider/BRUCE-HAASE-A00J90/)[[3]](https://investor.xponential.com/governance/board-of-directors)

View full insider profile →

Trade Price

$7.67

Quantity

70,000

Total Value

$536,690.00

Shares Owned

95,937

Trade Date

Tuesday, August 12, 2025

194 days ago

SEC Filing Date

Wednesday, August 13, 2025

Filed 1 day after trade

CONSUMER CYCLICALLEISURE

About Xponential Fitness, Inc.

Company Overview

No company information available
View news mentioning XPOF

💬 Want Deeper Insight?

Use our AI assistant to ask questions about this trade, the insider, or the company.

Chat with AI

Share this trade

https://insidersignal.ai/trade/124721

🚀 Track Insider Trades in Real-Time

Create a free account to access our full database of insider trades, AI-powered analysis, price alerts, and discover what corporate executives are buying and selling.

✓ Free forever plan available  •  ✓ No credit card required  •  ✓ Cancel anytime