MAX - Mediaalpha, Inc.

Insider Purchase by Vrabeck Kathy P (Dir)

1 Year
After Trade
Before Trade

Loading data...

Trade Summary

6 months ago, Vrabeck Kathy P, serving as Dir at Mediaalpha, Inc. (MAX), purchased 31,000 shares at $9.60 per share, for a total transaction value of $297,575.00. Following this transaction, Vrabeck Kathy P now holds 129,657 shares of MAX.

This purchase represents a 31.00% increase in Vrabeck Kathy P's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Tuesday, August 12, 2025 and publicly disclosed via SEC Form 4 filing on Wednesday, August 13, 2025, 1 day after the trade was made.

Mediaalpha, Inc. operates in the COMMUNICATION SERVICES sector, specifically within the INTERNET CONTENT & INFORMATION industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Vrabeck Kathy P

Dir

Kathy P. Vrabeck is the independent, non-executive Chair of the Board of Directors at MediaAlpha, Inc. (NYSE: MAX), a Class III director since 2020, with her term expiring at the 2026 annual meeting.[[1]](https://fintool.com/app/research/companies/MAX/people/kathy-vrabeck) She chairs the Compensation Committee, serves on the Audit and Nominating & Corporate Governance Committees (and will chair Nominating following the 2025 annual meeting), and leads independent director executive sessions quarterly.[[1]](https://fintool.com/app/research/companies/MAX/people/kathy-vrabeck) Vrabeck is deemed independent under NYSE rules and has strong attendance at board and committee meetings.[[1]](https://fintool.com/app/research/companies/MAX/people/kathy-vrabeck) Vrabeck holds a BA in French and Economics from DePauw University and an MBA from Indiana University.[[1]](https://fintool.com/app/research/companies/MAX/people/kathy-vrabeck) Her career highlights include serving as Chief Operating Officer (May 2022–Apr 2025) and Chief Strategy Officer (Apr 2021–May 2022) at The Beachbody Company, Senior Client Partner at Korn Ferry (2015–2021) leading the Consumer Digital sector, Partner and Global Sector Leader for Media/Entertainment/Digital at Heidrick & Struggles, President of Legendary Digital (2009–2011), and President of EA Casual Entertainment at Electronic Arts (2007–2008).[[1]](https://fintool.com/app/research/companies/MAX/people/kathy-vrabeck) On August 12, 2025, she purchased 31,000 shares of MediaAlpha Class A Common Stock at $9.5992 per share, increasing her holdings to 129,657 shares.[[2]](https://www.investing.com/news/insider-trading-news/mediaalpha-director-vrabeck-buys-297k-in-shares-93CH-4188599)[[6]](https://www.gurufocus.com/insider/973/kathy-p-vrabeck)

View full insider profile →

Trade Price

$9.60

Quantity

31,000

Total Value

$297,575.00

Shares Owned

129,657

Trade Date

Tuesday, August 12, 2025

194 days ago

SEC Filing Date

Wednesday, August 13, 2025

Filed 1 day after trade

COMMUNICATION SERVICESINTERNET CONTENT & INFORMATION

About Mediaalpha, Inc.

Company Overview

No company information available
View news mentioning MAX

💬 Want Deeper Insight?

Use our AI assistant to ask questions about this trade, the insider, or the company.

Chat with AI

Share this trade

https://insidersignal.ai/trade/124922

🚀 Track Insider Trades in Real-Time

Create a free account to access our full database of insider trades, AI-powered analysis, price alerts, and discover what corporate executives are buying and selling.

✓ Free forever plan available  •  ✓ No credit card required  •  ✓ Cancel anytime