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NIQ - Niq Global Intelligence Plc

Insider Purchase by Massey Tracey Ann (COO)

6 Months
After Trade
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Trade Summary

5 months ago, Massey Tracey Ann, serving as COO at Niq Global Intelligence Plc (NIQ), purchased 18,000 shares at $16.97 per share, for a total transaction value of $305,460.00. Following this transaction, Massey Tracey Ann now holds 576,589 shares of NIQ.

This purchase represents a 3.00% increase in Massey Tracey Ann's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Friday, September 5, 2025 and publicly disclosed via SEC Form 4 filing on Monday, September 8, 2025, 3 days after the trade was made.

Niq Global Intelligence Plc operates in the NONE sector, specifically within the NONE industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Massey Tracey Ann

COO

Tracey Ann Massey is the Chief Operating Officer (COO) of NIQ Global Intelligence PLC (NIQ), formerly known as NielsenIQ, a global information services company providing consumer insights and data analytics.[[1]](https://nielseniq.com/global/en/news-center/2022/nielseniq-announces-tracey-massey-as-chief-operating-officer/)[[2]](https://www.gurufocus.com/insider/274529/tracey-ann-massey)[[3]](https://nielseniq.com/global/en/about-us/tracey-massey/) Appointed as the company's first COO, she oversees global commercial strategy, product innovation, sales, customer support, and product teams, helping clients like Coca-Cola and Walmart understand dynamic consumer behavior through advanced data processing and AI technologies.[[1]](https://nielseniq.com/global/en/news-center/2022/nielseniq-announces-tracey-massey-as-chief-operating-officer/)[[3]](https://nielseniq.com/global/en/about-us/tracey-massey/)[[4]](https://www.youtube.com/watch?v=hqgeVk94law)[[6]](https://investors.nielseniq.com/governance/executive-management/default.aspx) Massey has led NIQ's integration of AI for over 20 years, managing 3.1 trillion bits of data weekly—surpassing annual volumes from major payment networks—and developing tools like the AI screener to deliver actionable insights.[[4]](https://www.youtube.com/watch?v=hqgeVk94law) A corporate insider, she owns approximately 576,589 shares valued over $10 million and recently purchased 18,000 additional shares, demonstrating confidence in the company ahead of its public listing.[[2]](https://www.gurufocus.com/insider/274529/tracey-ann-massey)[[5]](https://www.tipranks.com/news/insider-trading/top-executive-makes-major-stock-purchase-in-niq-global-intelligence-plc-insider-trading) Her leadership emphasizes combining AI with human expertise to support high-stakes client decisions.[[4]](https://www.youtube.com/watch?v=hqgeVk94law)

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Trade Price

$16.97

Quantity

18,000

Total Value

$305,460.00

Shares Owned

576,589

Trade Date

Friday, September 5, 2025

170 days ago

SEC Filing Date

Monday, September 8, 2025

Filed 3 days after trade

NONENONE

About Niq Global Intelligence Plc

Company Overview

No company information available
View news mentioning NIQ

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