Trade Summary

Yesterday, Yeh Kuanling Amy, serving as CTO at Mediaalpha, Inc. (MAX), sold 3,000 shares at $12.95 per share, for a total transaction value of $38,850.00. Following this transaction, Yeh Kuanling Amy now holds 396,662 shares of MAX.

This sale represents a 1.00% decrease in Yeh Kuanling Amy's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Friday, January 2, 2026 and publicly disclosed via SEC Form 4 filing on Friday, January 2, 2026, meaning the disclosure happened on the same day as the trade.

Mediaalpha, Inc. operates in the COMMUNICATION SERVICES sector, specifically within the INTERNET CONTENT & INFORMATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.