Pres, COO, Better Mortgage
Chad M. Smith is the President and Chief Operating Officer (COO) of Better Mortgage, a subsidiary of Better Home & Finance Holding Company (NASDAQ: BETR), a New York-based provider of comprehensive homeownership services including mortgage loans, real estate agent services, and title and homeowner's insurance, founded in 2014.[[1]](https://www.investing.com/news/insider-trading-news/smith-chad-m-pres--coo-at-better-home-sells-99917-in-shares-93CH-4438392)[[3]](https://www.marketbeat.com/instant-alerts/better-home-finance-nasdaqbetr-trading-down-53-whats-next-2026-01-14/) In this role, Smith has been recognized for driving innovation, growth, and community impact in Orange County's executive business landscape, earning a spot in the LA Times Studios 2025 Orange County Executive Leadership Awards as an AI-powered mortgage leader.[[6]](https://investors.better.com/news/news-details/2025/Better-com-President--COO-Chad-Smith-Recognized-in-LA-Times-Studios-2025-Orange-County-Executive-Leadership-Awards/default.aspx)
Smith recently engaged in insider trading activity, selling 2,843 shares of BETR Class A Common Stock on January 6, 2026, at a weighted average price of $35.1451 for a total of $99,917, reducing his direct ownership to 27,590 shares valued at approximately $969,788.[[1]](https://www.investing.com/news/insider-trading-news/smith-chad-m-pres--coo-at-better-home-sells-99917-in-shares-93CH-4438392)[[3]](https://www.marketbeat.com/instant-alerts/better-home-finance-nasdaqbetr-trading-down-53-whats-next-2026-01-14/) This transaction, disclosed via SEC Form 4, represents part of a pattern where he has made multiple sales totaling 11,221 shares estimated at $456,153, with no recorded purchases.[[5]](https://www.quiverquant.com/news/Insider+Sale:+General+Counsel+and+CCO+of+$BETR+Sells+7,698+Shares)[[7]](https://www.insidearbitrage.com/insider-transactions/insider/0002022869/smith-chad-m/)
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