CMRC - Commerce.Com, Inc.

Insider Purchase by Siminoff Ellen F (Exec Chair)

1 Month
After Trade
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Trade Summary

5 days ago, Siminoff Ellen F, serving as Exec Chair at Commerce.Com, Inc. (CMRC), purchased 100,000 shares at $2.94 per share, for a total transaction value of $294,080.00. Following this transaction, Siminoff Ellen F now holds 431,319 shares of CMRC.

This purchase represents a 30.00% increase in Siminoff Ellen F's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Tuesday, February 17, 2026 and publicly disclosed via SEC Form 4 filing on Thursday, February 19, 2026, 2 days after the trade was made.

Commerce.Com, Inc. operates in the TECHNOLOGY sector, specifically within the SOFTWARE - APPLICATION industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Siminoff Ellen F

Exec Chair

Ellen F. Siminoff is an accomplished media and technology executive who serves as a director of Take-Two Interactive Software Inc., a position she has held since May 2022 following the company's merger with Zynga[[1]](https://www.take2games.com/ir/board-member/ellen-siminoff)[[2]](https://en.wikipedia.org/wiki/Ellen_Siminoff). She brings extensive experience in emerging growth and technology companies, having previously served as a director at Zynga from 2012 to 2022, where she chaired the Nominating and Corporate Governance Committee[[1]](https://www.take2games.com/ir/board-member/ellen-siminoff). Siminoff holds an M.B.A. from Stanford University's Graduate School of Business and a B.A. in Economics from Princeton University[[1]](https://www.take2games.com/ir/board-member/ellen-siminoff)[[2]](https://en.wikipedia.org/wiki/Ellen_Siminoff), and is currently enrolled in Harvard University's online software engineering program[[1]](https://www.take2games.com/ir/board-member/ellen-siminoff). Throughout her career, Siminoff has held leadership roles at several prominent technology companies[[1]](https://www.take2games.com/ir/board-member/ellen-siminoff). She served as President and CEO of Shmoop University, an educational publishing company, from 2007 to 2018[[1]](https://www.take2games.com/ir/board-member/ellen-siminoff), and previously led Efficient Frontier, a pioneering dynamic Search Engine Marketing firm that was acquired by Adobe[[1]](https://www.take2games.com/ir/board-member/ellen-siminoff). Early in her career, she was a founding executive at Yahoo! from 1996 to 2002, where she held positions including Vice President of Business Development and Planning and Senior Vice President of Corporate Development[[1]](https://www.take2games.com/ir/board-member/ellen-siminoff)[[2]](https://en.wikipedia.org/wiki/Ellen_Siminoff). Beyond Take-Two, Siminoff currently serves on the boards of BigCommerce and Verifone, and has previously held board positions at SolarWinds, Discovery Education, Mozilla Corporation, and US Auto Parts Network[[1]](https://www.take2games.com/ir/board-member/ellen-siminoff). She has also served on the Advisory Board of Stanford University's Graduate School of Business and the President's Advisory Council of Princeton University[[1]](https://www.take2games.com/ir/board-member/ellen-siminoff).

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Trade Price

$2.94

Quantity

100,000

Total Value

$294,080.00

Shares Owned

431,319

Trade Date

Tuesday, February 17, 2026

5 days ago

SEC Filing Date

Thursday, February 19, 2026

Filed 2 days after trade

TECHNOLOGYSOFTWARE - APPLICATION

About Commerce.Com, Inc.

Company Overview

No company information available
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