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MAX - Mediaalpha, Inc.

Insider Sale by Nonko Eugene (Dir)

1 Month
After Trade
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Trade Summary

2 days ago, Nonko Eugene, serving as Dir at Mediaalpha, Inc. (MAX), sold 25,097 shares at $10.00 per share, for a total transaction value of $251,031.00. Following this transaction, Nonko Eugene now holds 2,401,065 shares of MAX.

This sale represents a 1.00% decrease in Nonko Eugene's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Wednesday, February 25, 2026 and publicly disclosed via SEC Form 4 filing on Wednesday, February 25, 2026, meaning the disclosure happened on the same day as the trade.

Mediaalpha, Inc. operates in the COMMUNICATION SERVICES sector, specifically within the INTERNET CONTENT & INFORMATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Nonko Eugene

Dir

Eugene Nonko is a co-founder of MediaAlpha, Inc. (NYSE: MAX), where he currently serves as a Class I director (term expires 2027, director since 2020) and Chief Architect, having transitioned from Chief Technology Officer on June 30, 2025.[[1]](https://fintool.com/app/research/companies/MAX/people/eugene-nonko)[[6]](https://simplywall.st/stocks/us/media/nyse-max/mediaalpha/management) In his Chief Architect role, he focuses on long-range technical vision and architecture as a non-executive individual contributor while remaining on the Board.[[1]](https://fintool.com/app/research/companies/MAX/people/eugene-nonko) Nonko holds B.S. and M.S. degrees in Information Technology and Economics from Altai State Technical University.[[1]](https://fintool.com/app/research/companies/MAX/people/eugene-nonko) Prior to MediaAlpha, Nonko served as VP of Research & Development at Oversee.net (2004–2010) and as a Software Engineer at Microsoft (2001–2004).[[1]](https://fintool.com/app/research/companies/MAX/people/eugene-nonko) He owns approximately 1.5–2.5 million shares of MediaAlpha stock, valued at $16–29 million as of recent reports, and has conducted multiple share sales under a Rule 10b5-1 plan, including transactions in December 2025–January 2026 totaling over 67,000 shares and further sales of 30,600 shares in January 2026.[[2]](https://www.gurufocus.com/insider/179677/eugene-nonko)[[3]](https://www.stocktitan.net/sec-filings/MAX/form-4-media-alpha-inc-insider-trading-activity-a991567ecbe2.html)[[5]](https://www.marketbeat.com/instant-alerts/eugene-nonko-sells-6700-shares-of-mediaalpha-nysemax-stock-2026-01-07/)[[7]](https://www.investing.com/news/insider-trading-news/mediaalpha-director-nonko-sells-418k-in-shares-93CH-4448426) Nonko is not an independent director and holds no committee memberships.[[1]](https://fintool.com/app/research/companies/MAX/people/eugene-nonko)

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Trade Price

$10.00

Quantity

25,097

Total Value

$251,031.00

Shares Owned

2,401,065

Trade Date

Wednesday, February 25, 2026

2 days ago

SEC Filing Date

Wednesday, February 25, 2026

COMMUNICATION SERVICESINTERNET CONTENT & INFORMATION

About Mediaalpha, Inc.

Company Overview

No company information available
View news mentioning MAX

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