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YELP - Yelp Inc

Insider Sale by Jedda Dan (Dir)

1 Month
After Trade
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Trade Summary

4 days ago, Jedda Dan, serving as Dir at Yelp Inc (YELP), sold 1,464 shares at $21.02 per share, for a total transaction value of $30,773.00. Following this transaction, Jedda Dan now holds 17,100 shares of YELP.

This sale represents a 8.00% decrease in Jedda Dan's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Monday, February 23, 2026 and publicly disclosed via SEC Form 4 filing on Wednesday, February 25, 2026, 2 days after the trade was made.

Yelp Inc operates in the COMMUNICATION SERVICES sector, specifically within the INTERNET CONTENT & INFORMATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Jedda Dan

Dir

Dan Jedda is a seasoned finance executive serving as Chief Financial Officer (CFO) and Chief Operating Officer (COO) at Roku, Inc. (ROKU). He joined Roku as CFO in May 2023 and was appointed COO in 2025, overseeing the finance organization during a period of revenue growth from $3.48 billion in FY2023 to $4.11 billion in FY2024, with EBITDA turning positive at $81.9 million.[[1]](https://fintool.com/app/research/companies/ROKU/people/dan-jedda)[[3]](https://www.roku.com/investor/management) Prior to Roku, Jedda was CFO of Stitch Fix from 2020 to April 2023, and spent 15 years at Amazon (2005–2020) as VP and CFO for Digital Video (including Amazon Studios), Digital Music, Advertising, and Corporate Development; earlier roles include Controller at Toshiba America and finance positions at Honeywell and ADC Telecommunications.[[1]](https://fintool.com/app/research/companies/ROKU/people/dan-jedda)[[2]](https://www.streamtvinsider.com/video/roku-taps-former-amazon-exec-dan-jedda-chief-financial-officer) Jedda holds a B.A. in Accounting and Finance from the University of St. Thomas and an MBA from the University of Minnesota’s Carlson School of Management.[[1]](https://fintool.com/app/research/companies/ROKU/people/dan-jedda) He serves on the board of directors at Yelp, Inc. since March 2024.[[1]](https://fintool.com/app/research/companies/ROKU/people/dan-jedda) As of February 17, 2026, Jedda sold 3,000 shares of Roku Class A common stock under a 10b5-1 plan, retaining 84,267 shares.[[4]](https://www.investing.com/news/insider-trading-news/jedda-dan-roku-cfo--coo-sells-266k-in-roku-stock-93CH-4515052)

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Trade Price

$21.02

Quantity

1,464

Total Value

$30,773.00

Shares Owned

17,100

Trade Date

Monday, February 23, 2026

4 days ago

SEC Filing Date

Wednesday, February 25, 2026

Filed 2 days after trade

COMMUNICATION SERVICESINTERNET CONTENT & INFORMATION

About Yelp Inc

Company Overview

No company information available
View news mentioning YELP

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