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SYF - Synchrony Financial

Insider Sale by Schaller Bart (See remarks)

1 Month
After Trade
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Trade Summary

3 days ago, Schaller Bart, serving as See remarks at Synchrony Financial (SYF), sold 12,980 shares at $67.71 per share, for a total transaction value of $878,876.00. Following this transaction, Schaller Bart now holds 34,035 shares of SYF.

This sale represents a 28.00% decrease in Schaller Bart's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Monday, March 2, 2026 and publicly disclosed via SEC Form 4 filing on Tuesday, March 3, 2026, 1 day after the trade was made.

Synchrony Financial operates in the FINANCIAL SERVICES sector, specifically within the CREDIT SERVICES industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Schaller Bart

See remarks

Bart Schaller is Executive Vice President and CEO of the Digital platform at Synchrony Financial (SYF), a position he has held since June 2021.[[1]](https://fintool.com/app/research/companies/SYF/people/bart-schaller)[[3]](https://www.synchrony.com/about-us/leadership) Age 56 as of the 2025 proxy, he oversees comprehensive payment and financing solutions for partners and merchants via digital channels, driving innovations like marketplace campaigns, Apple Pay integrations, and digital application penetration reaching ~50-60%.[[1]](https://fintool.com/app/research/companies/SYF/people/bart-schaller)[[3]](https://www.synchrony.com/about-us/leadership) Schaller's career at Synchrony includes prior roles as Chief Marketing Officer (2016–2021), Head of Business Development (2014–2016), and earlier at GE Retail Consumer Finance as Vice President & General Manager (2005–2014), where he managed consumer finance operations and partner relationships.[[1]](https://fintool.com/app/research/companies/SYF/people/bart-schaller)[[3]](https://www.synchrony.com/about-us/leadership) He earned a bachelor’s degree in business administration from Southern Methodist University and serves on the Cox School of Business Alumni Board.[[3]](https://www.synchrony.com/about-us/leadership) Recently, as a corporate insider, Schaller sold 35,300 shares of SYF stock at $70.60 under a Rule 10b5-1 plan on February 17, 2026, retaining 42,300 shares and 77,600 dividend equivalent units.[[2]](https://www.stocktitan.net/sec-filings/SYF/form-4-synchrony-financial-insider-trading-activity-d186ed473444.html)[[6]](https://investing.com/news/insider-trading-news/synchrony-financial-evp-ceodigital-sells-249-million-in-stock-93CH-4515312?ampMode=1)

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Trade Price

$67.71

Quantity

12,980

Total Value

$878,876.00

Shares Owned

34,035

Trade Date

Monday, March 2, 2026

3 days ago

SEC Filing Date

Tuesday, March 3, 2026

Filed 1 day after trade

FINANCIAL SERVICESCREDIT SERVICES

About Synchrony Financial

Company Overview

No company information available
View news mentioning SYF

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