VITL - Vital Farms, Inc.

Insider Purchase by Cyr William B. (Dir)

1 Month
After Trade
Before Trade

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Trade Summary

3 days ago, Cyr William B., serving as Dir at Vital Farms, Inc. (VITL), purchased 4,750 shares at $20.70 per share, for a total transaction value of $98,325.00. Following this transaction, Cyr William B. now holds 7,794 shares of VITL.

This purchase represents a 156.00% increase in Cyr William B.'s stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Monday, March 2, 2026 and publicly disclosed via SEC Form 4 filing on Wednesday, March 4, 2026, 2 days after the trade was made.

Vital Farms, Inc. operates in the CONSUMER DEFENSIVE sector, specifically within the FARM PRODUCTS industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Cyr William B.

Cyr William B.

Dir

William B. (Billy) Cyr, 62, is an accomplished executive with over 40 years of experience in the consumer packaged goods (CPG) industry.[[1]](https://www.stocktitan.net/news/VITL/vital-farms-appoints-billy-cyr-to-board-of-nholfxgui9et.html)[[2]](https://fintool.com/app/research/companies/VITL/people/billy-cyr) He currently serves as Chief Executive Officer and Director of Freshpet, Inc. since 2016, and was appointed as an independent Director on the Board of Directors of Vital Farms, Inc. (NASDAQ: VITL) effective July 1, 2025, where he sits on the Audit Committee.[[1]](https://www.stocktitan.net/news/VITL/vital-farms-appoints-billy-cyr-to-board-of-nholfxgui9et.html)[[2]](https://fintool.com/app/research/companies/VITL/people/billy-cyr)[[3]](https://investors.vitalfarms.com/news/news-details/2025/Vital-Farms-Appoints-Billy-Cyr-to-Board-of-Directors/default.aspx) Previously, Cyr held leadership positions at Sunny Delight Beverages Co. and spent 19 years at Procter & Gamble in general management roles, particularly in beverages.[[1]](https://www.stocktitan.net/news/VITL/vital-farms-appoints-billy-cyr-to-board-of-nholfxgui9et.html)[[2]](https://fintool.com/app/research/companies/VITL/people/billy-cyr) Cyr holds an A.B. in History and East Asian Studies from Princeton University.[[2]](https://fintool.com/app/research/companies/VITL/people/billy-cyr) His appointment expanded Vital Farms' board to nine members, and he is classified as a Class I director standing for election at the 2027 annual meeting.[[1]](https://www.stocktitan.net/news/VITL/vital-farms-appoints-billy-cyr-to-board-of-nholfxgui9et.html)[[2]](https://fintool.com/app/research/companies/VITL/people/billy-cyr)[[3]](https://investors.vitalfarms.com/news/news-details/2025/Vital-Farms-Appoints-Billy-Cyr-to-Board-of-Directors/default.aspx) Cyr's expertise in brand building, retail partnerships, and scaling operations strengthens Vital Farms' strategic oversight.[[2]](https://fintool.com/app/research/companies/VITL/people/billy-cyr)

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Trade Price

$20.70

Quantity

4,750

Total Value

$98,325.00

Shares Owned

7,794

Trade Date

Monday, March 2, 2026

3 days ago

SEC Filing Date

Wednesday, March 4, 2026

Filed 2 days after trade

CONSUMER DEFENSIVEFARM PRODUCTS

About Vital Farms, Inc.

Company Overview

No company information available
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