VITL - Vital Farms, Inc.

Insider Sale by Ohayer Matthew (10%)

1 Month
After Trade
Before Trade

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Trade Summary

3 days ago, Ohayer Matthew, serving as 10% owner at Vital Farms, Inc. (VITL), sold 20,000 shares at $20.33 per share, for a total transaction value of $406,600.00. Following this transaction, Ohayer Matthew now holds 6,721,190 shares of VITL.

The trade was executed on Monday, March 2, 2026 and publicly disclosed via SEC Form 4 filing on Wednesday, March 4, 2026, 2 days after the trade was made.

Vital Farms, Inc. operates in the CONSUMER DEFENSIVE sector, specifically within the FARM PRODUCTS industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Ohayer Matthew

Ohayer Matthew

10%

Matt O'Hayer is the Founder, Executive Chairman, and Director of Vital Farms, Inc. (NASDAQ: VITL), a company he established in 2007 to demonstrate that high-quality food could be produced commercially from humanely treated animals in an environmentally responsible way.[[1]](https://vitalfarms.com/leadership-team/)[[3]](https://ceosummit.consciouscapitalism.org/speaker/matt-ohayer/) An entrepreneur since his teens, O'Hayer has launched over 50 companies and brings more than 40 years of business-building experience; he previously served as CEO of Vital Farms from 2007 to April 2019 before transitioning to Executive Chairman.[[1]](https://vitalfarms.com/leadership-team/)[[3]](https://ceosummit.consciouscapitalism.org/speaker/matt-ohayer/)[[4]](https://privatejetcardcomparisons.com/2025/06/06/entrepreneur-matt-ohayer-buys-top-20-operator-ati-jet-inc-jetvia/) He is also an accomplished chef, organic gardener, and the founder and former president of the Organic Egg Farmers of America.[[1]](https://vitalfarms.com/leadership-team/)[[4]](https://privatejetcardcomparisons.com/2025/06/06/entrepreneur-matt-ohayer-buys-top-20-operator-ati-jet-inc-jetvia/) O'Hayer recently sold 25,000 shares of Vital Farms stock on December 1, 2025, for approximately $829,193 under a Rule 10b5-1 trading plan, retaining direct ownership of 6,391,190 shares.[[2]](https://www.investing.com/news/insider-trading-news/vital-farms-executive-chair-ohayer-sells-829k-in-stock-93CH-4389586) Under his leadership vision, Vital Farms has grown significantly, partnering with over 350 family farms, achieving strong financial results—including $606.3 million in net revenue for 2024—and going public via IPO in 2020.[[1]](https://vitalfarms.com/leadership-team/)[[2]](https://www.investing.com/news/insider-trading-news/vital-farms-executive-chair-ohayer-sells-829k-in-stock-93CH-4389586)[[3]](https://ceosummit.consciouscapitalism.org/speaker/matt-ohayer/)[[4]](https://privatejetcardcomparisons.com/2025/06/06/entrepreneur-matt-ohayer-buys-top-20-operator-ati-jet-inc-jetvia/)

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Trade Price

$20.33

Quantity

20,000

Total Value

$406,600.00

Shares Owned

6,721,190

Trade Date

Monday, March 2, 2026

3 days ago

SEC Filing Date

Wednesday, March 4, 2026

Filed 2 days after trade

CONSUMER DEFENSIVEFARM PRODUCTS

About Vital Farms, Inc.

Company Overview

No company information available
View news mentioning VITL

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