TTD - Trade Desk, Inc.

Insider Purchase by Green Jeffrey Terry (Pres, CEO, 10%)

1 Month
After Trade
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Trade Summary

3 days ago, Green Jeffrey Terry, serving as Pres, CEO, 10% owner at Trade Desk, Inc. (TTD), purchased 6,000,000 shares at $24.68 per share, for a total transaction value of $148,101,266.00. Following this transaction, Green Jeffrey Terry now holds 7,608,547 shares of TTD.

This purchase represents a 373.00% increase in Green Jeffrey Terry's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Monday, March 2, 2026 and publicly disclosed via SEC Form 4 filing on Wednesday, March 4, 2026, 2 days after the trade was made.

Trade Desk, Inc. operates in the COMMUNICATION SERVICES sector, specifically within the ADVERTISING AGENCIES industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Green Jeffrey Terry

Green Jeffrey Terry

Pres, CEO, 10%

Jeffrey Terry Green (born circa 1977) is an American billionaire businessman and the Founder, Chairman, President, and CEO of The Trade Desk, Inc. (NASDAQ: TTD), a leading independent demand-side platform (DSP) for programmatic digital advertising.[[1]](https://www.marketscreener.com/insider/JEFF-GREEN-A0FQA8/)[[2]](https://www.zippia.com/trade-desk-careers-11535/executives/)[[4]](https://en.wikipedia.org/wiki/Jeff_Green_(businessman)) He co-founded AdECN, Inc., a pioneering demand-side advertising platform, in 2003, which was acquired by Microsoft in 2007; Green subsequently served as COO of AdECN Exchange at Microsoft before co-founding The Trade Desk with David Randall Pickles in 2009.[[1]](https://www.marketscreener.com/insider/JEFF-GREEN-A0FQA8/)[[2]](https://www.zippia.com/trade-desk-careers-11535/executives/)[[3]](https://www.goodreturns.in/jeff-t-green-net-worth-and-biography-blnr979.html)[[4]](https://en.wikipedia.org/wiki/Jeff_Green_(businessman)) Under his leadership, The Trade Desk went public in 2016, with its stock rising 231% in the first year, and the company now employs over 800 people across 12 countries.[[2]](https://www.zippia.com/trade-desk-careers-11535/executives/) Green holds a Bachelor of Arts degree from Brigham Young University and remains a significant 10% owner, with recent insider trading activity reported.[[1]](https://www.marketscreener.com/insider/JEFF-GREEN-A0FQA8/)[[3]](https://www.goodreturns.in/jeff-t-green-net-worth-and-biography-blnr979.html)[[5]](https://www.gurufocus.com/insider/72799/jeffrey-terry-green)

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Trade Price

$24.68

Quantity

6,000,000

Total Value

$148,101,266.00

Shares Owned

7,608,547

Trade Date

Monday, March 2, 2026

3 days ago

SEC Filing Date

Wednesday, March 4, 2026

Filed 2 days after trade

COMMUNICATION SERVICESADVERTISING AGENCIES

About Trade Desk, Inc.

Company Overview

No company information available
View news mentioning TTD

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