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HOG - Harley-Davidson, Inc.

Insider Purchase by Starrs Artie (Pres, CEO)

1 Month
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Trade Summary

1 week ago, Starrs Artie, serving as Pres, CEO at Harley-Davidson, Inc. (HOG), purchased 15,000 shares at $19.10 per share, for a total transaction value of $286,500.00. Following this transaction, Starrs Artie now holds 15,000 shares of HOG.

The trade was executed on Monday, March 9, 2026 and publicly disclosed via SEC Form 4 filing on Monday, March 9, 2026, meaning the disclosure happened on the same day as the trade.

Harley-Davidson, Inc. operates in the CONSUMER CYCLICAL sector, specifically within the RECREATIONAL VEHICLES industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Starrs Artie

Starrs Artie

Pres, CEO

Artie Starrs is the President and Chief Executive Officer of Harley-Davidson, Inc., a position he assumed on October 1, 2025[[1]](https://www.prnewswire.com/news-releases/harley-davidson-appoints-artie-starrs-as-president-and-chief-executive-officer-302520512.html). Before joining Harley-Davidson, Starrs served as CEO of Topgolf International Inc., a subsidiary of Topgolf Callaway Brands, where he managed over 100 global recreational venues with approximately 30,000 employees[[1]](https://www.prnewswire.com/news-releases/harley-davidson-appoints-artie-starrs-as-president-and-chief-executive-officer-302520512.html). During his four and a half years at Topgolf, he drove significant growth, increasing revenues from $1.1 billion in 2021 to $1.8 billion annually while expanding the brand into five additional countries across Europe and Asia[[1]](https://www.prnewswire.com/news-releases/harley-davidson-appoints-artie-starrs-as-president-and-chief-executive-officer-302520512.html). Starrs has extensive experience in consumer-facing brands and franchise-driven industries[[1]](https://www.prnewswire.com/news-releases/harley-davidson-appoints-artie-starrs-as-president-and-chief-executive-officer-302520512.html). Between 2013 and 2021, he held leadership roles at Yum! Brands' Pizza Hut subsidiary, serving most recently as Global CEO, where he oversaw operations across more than 18,000 locations in 110 countries[[1]](https://www.prnewswire.com/news-releases/harley-davidson-appoints-artie-starrs-as-president-and-chief-executive-officer-302520512.html). Prior to joining Yum! Brands, he was President of Pizza Hut U.S. and Chief Financial Officer for Rave Cinemas[[1]](https://www.prnewswire.com/news-releases/harley-davidson-appoints-artie-starrs-as-president-and-chief-executive-officer-302520512.html). Starrs began his career as an investment banker at Wasserstein Perella[[1]](https://www.prnewswire.com/news-releases/harley-davidson-appoints-artie-starrs-as-president-and-chief-executive-officer-302520512.html). He also serves on the Board of Directors of Dine Brands Global Inc. since May 2023[[3]](https://www.dinebrands.com/en/about-us/leadership-board-of-directors/arthur-f-starrs).

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Trade Price

$19.10

Quantity

15,000

Total Value

$286,500.00

Shares Owned

15,000

Trade Date

Monday, March 9, 2026

7 days ago

SEC Filing Date

Monday, March 9, 2026

CONSUMER CYCLICALRECREATIONAL VEHICLES

About Harley-Davidson, Inc.

Company Overview

No company information available
View news mentioning HOG

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