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GO - Grocery Outlet Holding Corp.

Insider Purchase by Lindberg Eric J. Jr. (Dir)

1 Month
After Trade
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Trade Summary

6 days ago, Lindberg Eric J. Jr., serving as Dir at Grocery Outlet Holding Corp. (GO), purchased 275,000 shares at $5.98 per share, for a total transaction value of $1,644,500.00. Following this transaction, Lindberg Eric J. Jr. now holds 2,822,795 shares of GO.

This purchase represents a 11.00% increase in Lindberg Eric J. Jr.'s stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Monday, March 9, 2026 and publicly disclosed via SEC Form 4 filing on Wednesday, March 11, 2026, 2 days after the trade was made.

Grocery Outlet Holding Corp. operates in the CONSUMER DEFENSIVE sector, specifically within the GROCERY STORES industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Lindberg Eric J. Jr.

Lindberg Eric J. Jr.

Dir

Eric J. Lindberg, Jr. (age 54) is the Chairman of the Board at Grocery Outlet Holding Corp. (GO), a position he has held since January 2023, and has served as a director since January 2006.[[1]](https://fintool.com/app/research/companies/GO/people/eric-j-lindberg-jr) He holds a B.A. in Economics from Hampden-Sydney College and brings over 26 years of experience in retail and consumer packaged goods (CPG) leadership.[[1]](https://fintool.com/app/research/companies/GO/people/eric-j-lindberg-jr) Lindberg is not an independent director under Nasdaq rules due to related-party transactions, including leases for 14 stores and one distribution center with entities in which he or his family have interests.[[1]](https://fintool.com/app/research/companies/GO/people/eric-j-lindberg-jr) Lindberg played a pivotal role in the company's growth, serving as Co-Chief Executive Officer from January 2006 to December 2018, Chief Executive Officer from January 2019 to December 2022—during which the store base expanded from 123 to 441 locations (+259%) and revenue grew from $612.6 million to $3.58 billion (+484%)—and Interim President & CEO from October 29, 2024, to February 2025.[[1]](https://fintool.com/app/research/companies/GO/people/eric-j-lindberg-jr) He recently engaged in insider trading at GO, including selling shares worth $498,567 to cover tax obligations related to RSU vesting and purchasing 275,000 shares on March 9, 2026, at a weighted average price of $5.98, bringing his direct holdings to 443,705 shares.[[3]](https://www.investing.com/news/insider-trading-news/grocery-outlet-director-eric-lindberg-sells-498567-in-stock-93CH-3852462)[[4]](https://www.stocktitan.net/sec-filings/GO/form-4-grocery-outlet-holding-corp-insider-trading-activity-1f13f188e189.html)[[5]](https://www.tradingview.com/news/tradingview:3016691080bfc:0-grocery-outlet-director-eric-j-lindberg-jr-purchases-275-000-shares/) His estimated net worth from GO stock exceeds $35 million as of mid-2025.[[2]](https://www.gurufocus.com/insider/128829/lindberg-eric-j.-jr.)

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Trade Price

$5.98

Quantity

275,000

Total Value

$1,644,500.00

Shares Owned

2,822,795

Trade Date

Monday, March 9, 2026

6 days ago

SEC Filing Date

Wednesday, March 11, 2026

Filed 2 days after trade

CONSUMER DEFENSIVEGROCERY STORES

About Grocery Outlet Holding Corp.

Company Overview

No company information available
View news mentioning GO

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