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COCO - Vita Coco Company, Inc.

Insider Sale by Baker Corey (CFO)

1 Month
After Trade
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Trade Summary

6 days ago, Baker Corey, serving as CFO at Vita Coco Company, Inc. (COCO), sold 4,000 shares at $58.98 per share, for a total transaction value of $235,920.00. Following this transaction, Baker Corey now holds 27,951 shares of COCO.

This sale represents a 13.00% decrease in Baker Corey's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Tuesday, March 17, 2026 and publicly disclosed via SEC Form 4 filing on Thursday, March 19, 2026, 2 days after the trade was made.

Vita Coco Company, Inc. operates in the CONSUMER DEFENSIVE sector, specifically within the BEVERAGES - NON-ALCOHOLIC industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Baker Corey

Baker Corey

CFO

Corey Baker is the Chief Financial Officer (CFO) of The Vita Coco Company, Inc. (NASDAQ: COCO), appointed to the role in March 2023.[[1]](https://www.citybiz.co/article/389768/the-vita-coco-company-names-corey-baker-cfo/) He oversees all aspects of the company’s finance functions, including treasury, investor relations, accounting, and FP&A, reporting directly to CEO Martin Roper.[[1]](https://www.citybiz.co/article/389768/the-vita-coco-company-names-corey-baker-cfo/) Baker brings over 16 years of experience from PepsiCo, where he most recently led global finance teams for four years, providing financial and strategic leadership across commercial capabilities such as Net Revenue Management, Sustainability, R&D, Global Venturing, Strategy & Transformation, and E-commerce.[[1]](https://www.citybiz.co/article/389768/the-vita-coco-company-names-corey-baker-cfo/) Prior to his global roles, he held various positions in PepsiCo’s North American organization, including CFO of PepsiCo Beverages Canada and work with US & Canada juice brands.[[1]](https://www.citybiz.co/article/389768/the-vita-coco-company-names-corey-baker-cfo/) In September 2025, Baker sold 3,000 shares of Vita Coco stock under a Rule 10b5-1 trading plan for $118,660, retaining direct ownership of 38,754 shares; he also exercised options for 2,000 shares.[[3]](https://www.investing.com/news/insider-trading-news/vita-coco-cfo-baker-sells-118k-in-shares-93CH-4239633) Earlier in 2024, following the resignation of Chief Accounting Officer Rowena Ricalde, Baker assumed interim principal accounting officer duties alongside his CFO role.[[2]](https://www.tipranks.com/news/company-announcements/vita-cocos-chief-accounting-officer-resigns-cfo-assumes-dual-role)

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Trade Price

$58.98

Quantity

4,000

Total Value

$235,920.00

Shares Owned

27,951

Trade Date

Tuesday, March 17, 2026

6 days ago

SEC Filing Date

Thursday, March 19, 2026

Filed 2 days after trade

CONSUMER DEFENSIVEBEVERAGES - NON-ALCOHOLIC

About Vita Coco Company, Inc.

Company Overview

No company information available
View news mentioning COCO

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