FWRG - First Watch Restaurant Group, Inc.

Insider Sale by Eisenacher Matthew (Chief Brand Officer)

1 Month
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Trade Summary

6 days ago, Eisenacher Matthew, serving as Chief Brand Officer at First Watch Restaurant Group, Inc. (FWRG), sold 2,760 shares at $12.52 per share, for a total transaction value of $34,555.00. Following this transaction, Eisenacher Matthew now holds 67,223 shares of FWRG.

This sale represents a 4.00% decrease in Eisenacher Matthew's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Tuesday, March 17, 2026 and publicly disclosed via SEC Form 4 filing on Thursday, March 19, 2026, 2 days after the trade was made.

First Watch Restaurant Group, Inc. operates in the CONSUMER CYCLICAL sector, specifically within the RESTAURANTS industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Eisenacher Matthew

Chief Brand Officer

Matt Eisenacher is the Chief Brand Officer at First Watch Restaurant Group, Inc. (FWRG), a position he was promoted to in August 2023 after serving as Senior Vice President of Brand Strategy & Innovation since April 2019.[[1]](https://fintool.com/app/research/companies/FWRG/people/matt-eisenacher)[[2]](https://www.restaurantdive.com/news/First-watch-promoted-Matt-eisenacher-chief-brand-officer/692903/)[[3]](https://restaurantbusinessonline.com/leadership/first-watch-names-matt-eisenacher-chief-brand-officer)[[4]](https://www.nrn.com/family-dining/first-watch-names-matt-eisenacher-as-chief-brand-officer) In his current role, he leads brand strategy, marketing, and demand generation, contributing to improved traffic trends through targeted digital marketing and elevating seasonal limited-time offers into national brand moments.[[1]](https://fintool.com/app/research/companies/FWRG/people/matt-eisenacher)[[2]](https://www.restaurantdive.com/news/First-watch-promoted-Matt-eisenacher-chief-brand-officer/692903/)[[4]](https://www.nrn.com/family-dining/first-watch-names-matt-eisenacher-as-chief-brand-officer) First Watch, a daytime dining chain with approximately 490 locations across 29 states aiming for expansion to 2,200 units, has seen enhanced brand awareness under his leadership.[[2]](https://www.restaurantdive.com/news/First-watch-promoted-Matt-eisenacher-chief-brand-officer/692903/)[[3]](https://restaurantbusinessonline.com/leadership/first-watch-names-matt-eisenacher-chief-brand-officer)[[4]](https://www.nrn.com/family-dining/first-watch-names-matt-eisenacher-as-chief-brand-officer) Eisenacher, aged 45, holds a BBA in Finance and Management from Ohio University and an MBA in Marketing from The Ohio State University.[[1]](https://fintool.com/app/research/companies/FWRG/people/matt-eisenacher) His prior experience includes roles at Piada Italian Street Food as Chief Concept Officer (2018–2019) and various marketing positions (2013–2018), as well as brand leadership at Abbott Nutrition, Nestlé USA, and consulting at PwC.[[1]](https://fintool.com/app/research/companies/FWRG/people/matt-eisenacher)[[2]](https://www.restaurantdive.com/news/First-watch-promoted-Matt-eisenacher-chief-brand-officer/692903/)[[4]](https://www.nrn.com/family-dining/first-watch-names-matt-eisenacher-as-chief-brand-officer) He has been recognized as an Ad Age Breakout Brand Leader (2023) and one of FSR Magazine’s 13 Most Influential Marketing Leaders (2022).[[1]](https://fintool.com/app/research/companies/FWRG/people/matt-eisenacher)[[2]](https://www.restaurantdive.com/news/First-watch-promoted-Matt-eisenacher-chief-brand-officer/692903/) Recently, he sold $71,560 in FWRG stock as a corporate insider.[[5]](https://ng.investing.com/news/insider-trading-news/first-watchs-chief-brand-officer-sells-71560-in-stock-93CH-1816873)

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Trade Price

$12.52

Quantity

2,760

Total Value

$34,555.00

Shares Owned

67,223

Trade Date

Tuesday, March 17, 2026

6 days ago

SEC Filing Date

Thursday, March 19, 2026

Filed 2 days after trade

CONSUMER CYCLICALRESTAURANTS

About First Watch Restaurant Group, Inc.

Company Overview

No company information available
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