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GAP - Gap Inc

Insider Sale by Breitbard Mark (Pres, CEO, Gap Brand)

1 Month
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Trade Summary

4 days ago, Breitbard Mark, serving as Pres, CEO, Gap Brand at Gap Inc (GAP), sold 8,486 shares at $23.73 per share, for a total transaction value of $201,404.00. Following this transaction, Breitbard Mark now holds 135,884 shares of GAP.

This sale represents a 6.00% decrease in Breitbard Mark's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Thursday, March 19, 2026 and publicly disclosed via SEC Form 4 filing on Thursday, March 19, 2026, meaning the disclosure happened on the same day as the trade.

Gap Inc operates in the CONSUMER CYCLICAL sector, specifically within the APPAREL RETAIL industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Breitbard Mark

Breitbard Mark

Pres, CEO, Gap Brand

Mark Breitbard is the President and CEO of the Gap Brand at Gap Inc., a role he has held since 2020, where he has driven transformation through new brand positioning, operational models, and initiatives like the YZY GAP partnership.[[1]](https://www.rila.org/about-rila/mark-breitbard)[[3]](https://www.gapinc.com/en-us/articles/2020/09/gap-inc-confirms-mark-breitbard-as-global-head-of-)[[4]](https://www.gapinc.com/en-us/about/leadership/executive-leadership-team) With over 25 years in retail leadership, he rejoined Gap Inc. in 2017 as CEO and President of Banana Republic, stabilizing the business and launching innovations such as the Style Passport rental service and a thredUP partnership.[[1]](https://www.rila.org/about-rila/mark-breitbard)[[3]](https://www.gapinc.com/en-us/articles/2020/09/gap-inc-confirms-mark-breitbard-as-global-head-of-)[[4]](https://www.gapinc.com/en-us/about/leadership/executive-leadership-team) Previously, he served as CEO of The Gymboree Corporation (2013-2017), Chief Merchandising and Creative Officer of Old Navy (2009-2010), and held key roles at Levi Strauss & Co. and Abercrombie & Fitch, including leadership in Gap's North America resurgence (2010-2013).[[1]](https://www.rila.org/about-rila/mark-breitbard)[[3]](https://www.gapinc.com/en-us/articles/2020/09/gap-inc-confirms-mark-breitbard-as-global-head-of-)[[4]](https://www.gapinc.com/en-us/about/leadership/executive-leadership-team) Mark Breitbard graduated from Vassar College and earned an MBA from the Haas School of Business at the University of California, Berkeley.[[4]](https://www.gapinc.com/en-us/about/leadership/executive-leadership-team) Recognized as a transformational leader, he emphasizes innovation, customer engagement, and agility in the apparel industry.[[2]](https://www.allamericanspeakers.com/celebritytalentbios/Mark+Breitbard/467140)[[7]](https://www.youtube.com/watch?v=eMFX1JFobok)

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Trade Price

$23.73

Quantity

8,486

Total Value

$201,404.00

Shares Owned

135,884

Trade Date

Thursday, March 19, 2026

4 days ago

SEC Filing Date

Thursday, March 19, 2026

CONSUMER CYCLICALAPPAREL RETAIL

About Gap Inc

Company Overview

No company information available
View news mentioning GAP

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