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SOFI - Sofi Technologies, Inc.

Insider Sale by Keough Kelli (EVP, GBUL, SIPS)

1 Month
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Trade Summary

3 days ago, Keough Kelli, serving as EVP, GBUL, SIPS at Sofi Technologies, Inc. (SOFI), sold 9,742 shares at $16.94 per share, for a total transaction value of $165,066.00. Following this transaction, Keough Kelli now holds 343,026 shares of SOFI.

This sale represents a 3.00% decrease in Keough Kelli's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Friday, March 20, 2026 and publicly disclosed via SEC Form 4 filing on Friday, March 20, 2026, meaning the disclosure happened on the same day as the trade.

Sofi Technologies, Inc. operates in the FINANCIAL SERVICES sector, specifically within the CREDIT SERVICES industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Keough Kelli

EVP, GBUL, SIPS

Kelli Keough is an accomplished financial services executive serving as Executive Vice President (EVP) and Group Business Unit Leader for Spend, Invest, Protect, and Save (GBUL, SIPS) at SoFi Technologies, Inc. (SOFI) since March 2023.[[1]](https://buildcommonwealth.org/about/team/keough/)[[2]](https://clay.earth/profile/kelli-keough)[[3]](https://www.sofi.com/our-leadership/) In this role, she oversees SoFi's Money (checking and savings), credit card, Invest, insurance, At Work, and partnerships businesses.[[2]](https://clay.earth/profile/kelli-keough) Keough has recently engaged in insider trading activities at SOFI, with an estimated net worth of at least $9-11 million from SOFI stock ownership and sales as of early 2026.[[4]](https://www.gurufocus.com/insider/265386/kelli-keough)[[5]](https://www.quiverquant.com/insiders/2032458/Kelli-Keough) Prior to SoFi, Keough spent eight years at J.P. Morgan Chase (2015-2023) as Managing Director and Head of Product, Digital and Client Solutions at JPMorgan Wealth Management, where she launched the Self-Directed brokerage channel, automated investing platform, and U.S./international digital investing and private banking platforms.[[1]](https://buildcommonwealth.org/about/team/keough/)[[2]](https://clay.earth/profile/kelli-keough) She previously held senior roles at Charles Schwab as Senior Vice President of Trading Services, managing business, client experience, digital platforms, and the OptionsXpress subsidiary, and served as Chief Marketing Officer at CyberTrader.[[1]](https://buildcommonwealth.org/about/team/keough/)[[2]](https://clay.earth/profile/kelli-keough) Earlier in her 25-year career, she worked with startups and financial firms after teaching psychology at the University of Texas at Austin.[[1]](https://buildcommonwealth.org/about/team/keough/) Keough holds a bachelor's degree with honors from Yale University, and master's and doctorate degrees in Social Psychology from Stanford University.[[1]](https://buildcommonwealth.org/about/team/keough/)[[2]](https://clay.earth/profile/kelli-keough) She serves on the Strategic Advisory Board of FTV Capital and resides in New York.[[1]](https://buildcommonwealth.org/about/team/keough/)

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Trade Price

$16.94

Quantity

9,742

Total Value

$165,066.00

Shares Owned

343,026

Trade Date

Friday, March 20, 2026

3 days ago

SEC Filing Date

Friday, March 20, 2026

FINANCIAL SERVICESCREDIT SERVICES

About Sofi Technologies, Inc.

Company Overview

No company information available
View news mentioning SOFI

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