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DSP - Viant Technology Inc.

Insider Sale by Madden Larry (CFO)

1 Month
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Trade Summary

3 days ago, Madden Larry, serving as CFO at Viant Technology Inc. (DSP), sold 17,541 shares at $11.08 per share, for a total transaction value of $194,417.00. Following this transaction, Madden Larry now holds 600,324 shares of DSP.

This sale represents a 3.00% decrease in Madden Larry's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Wednesday, April 1, 2026 and publicly disclosed via SEC Form 4 filing on Friday, April 3, 2026, 2 days after the trade was made.

Viant Technology Inc. operates in the TECHNOLOGY sector, specifically within the SOFTWARE - APPLICATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Madden Larry

Madden Larry

CFO

Larry Madden is the Chief Financial Officer (CFO) of Viant Technology Inc. (NASDAQ: DSP), a role he has held since September 2012, where he oversees all financial activities for the company.[[1]](https://rocketreach.co/larry-madden-email_2842142)[[3]](https://www.viantinc.com/company/team/larry-madden/)[[5]](https://www.comparably.com/companies/viant-in/larry-madden) Based in Irvine, CA, Madden recently engaged in insider trading, including selling 13,006 shares on September 15, 2025, for $126,514 to cover withholding taxes on vesting restricted stock units, and 13,477 shares on December 17, 2025; he retains ownership of 423,255 shares and is noted as a 10% owner.[[2]](https://www.investing.com/news/insider-trading-news/viant-technology-cfo-madden-sells-126k-in-stock-93CH-4243577)[[7]](https://www.tradingview.com/news/tradingview:10cab47bf43e8:0-viant-technology-cfo-larry-madden-sells-shares-to-cover-taxes/) A seasoned financial executive with over 30 years of hands-on experience, Madden has worked in growth-oriented and mature businesses across software/technology, media/entertainment, digital media, fashion, and marketing services.[[4]](https://theorg.com/org/viant-technology-inc/org-chart/larry-madden)[[6]](https://www.latimes.com/b2b/business-visionaries/c-suite/larry-madden) His career highlights include prior CFO roles at companies such as Outdoorsy and SFX Entertainment, leading over 30 M&A transactions, securing more than $2 billion in debt and equity financing, and serving on the board of a NASDAQ-listed home entertainment company while acting as CFO for two NASDAQ-listed firms.[[4]](https://theorg.com/org/viant-technology-inc/org-chart/larry-madden)[[6]](https://www.latimes.com/b2b/business-visionaries/c-suite/larry-madden)

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Trade Price

$11.08

Quantity

17,541

Total Value

$194,417.00

Shares Owned

600,324

Trade Date

Wednesday, April 1, 2026

3 days ago

SEC Filing Date

Friday, April 3, 2026

Filed 2 days after trade

TECHNOLOGYSOFTWARE - APPLICATION

About Viant Technology Inc.

Company Overview

No company information available
View news mentioning DSP

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