Pres, Banking, Prem. Products
Lia N. Dean is a 47-year-old executive serving as President, Banking & Premium Products at Capital One Financial Corporation (COF) since July 2022, overseeing Retail Bank strategy, customer experience, operational execution, and premium cards, shopping, and travel businesses.[[1]](https://fintool.com/app/research/companies/COF/people/lia-dean)[[3]](https://app.boardroomalpha.com/profiles/people/A1174641-LIA_DEAN) Under her leadership, the company achieved net revenue growth to $39.1B in 2024, improved operating efficiency, and strong total shareholder returns (TSR) outperforming banking peers, including a one-year TSR of 38.3%.[[1]](https://fintool.com/app/research/companies/COF/people/lia-dean)
Dean joined Capital One in 2014 as SVP of Strategy for Retail & Direct Bank, leading the national expansion of Capital One Cafés, and progressed through senior roles including Head of Bank Marketing & Retail (2018–2020), Head of Upmarket Card Customer Experience & Bank Marketing (2020), and President of Retail Bank & Premium Card Products (2020–2022).[[1]](https://fintool.com/app/research/companies/COF/people/lia-dean) Prior to Capital One, she was a Partner at McKinsey & Company, focusing on loyalty, customer lifecycle, and consumer insights, and a founding member at fintech CashEdge (acquired by Fiserv).[[1]](https://fintool.com/app/research/companies/COF/people/lia-dean) She holds a BA in History from Yale University and an MBA from MIT Sloan School of Management (2005).[[6]](https://www.cake.me/resumes/lia-dean) Dean has served on boards including Zero to Three and Room to Grow.[[2]](https://www.marketscreener.com/insider/LIA-DEAN-A22FYR/)[[5]](https://www.zoominfo.com/p/Lia-Dean/-2010784968) As a corporate insider, she recently sold shares, including 3,163 on January 2, 2026, and 3,284 on February 4, 2026.[[4]](https://www.tradingview.com/news/tradingview:f8ba4f7444876:0-capital-one-executives-engage-in-significant-stock-transactions/)[[7]](https://www.gurufocus.com/news/8588785/insider-sell-alert-lia-dean-sells-shares-of-capital-one-financial-corp-cof?mobile=true)
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