VSCO - Victoria'S Secret & Co.

Insider Purchase by James Donna (Dir)

1 Month
After Trade
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Trade Summary

6 days ago, James Donna, serving as Dir at Victoria'S Secret & Co. (VSCO), purchased 2,175 shares at $46.23 per share, for a total transaction value of $100,550.00. Following this transaction, James Donna now holds 63,097 shares of VSCO.

This purchase represents a 4.00% increase in James Donna's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Thursday, April 2, 2026 and publicly disclosed via SEC Form 4 filing on Monday, April 6, 2026, 4 days after the trade was made.

Victoria'S Secret & Co. operates in the CONSUMER CYCLICAL sector, specifically within the APPAREL RETAIL industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

James Donna

James Donna

Dir

Donna A. James is a distinguished corporate executive and board leader, currently serving as Chair of the Board of Directors at Victoria's Secret & Co. (VSCO) since 2021, where she has been involved as a director and recently traded as such.[[2]](https://victoriassecret.gcs-web.com/investors/corporate-governance/board-of-directors/)[[3]](https://columbusmetroclub.org/speaker/donna-james/)[[5]](https://www.marketscreener.com/insider/DONNA-JAMES-A04NMM/) She is also President and Chief Executive Officer of Lardon & Associates LLC, her consulting firm, and an Independent Director at The Hartford Insurance Group, Inc. since 2021, among other roles including boards for American Electric Power and Xponance.[[2]](https://victoriassecret.gcs-web.com/investors/corporate-governance/board-of-directors/)[[3]](https://columbusmetroclub.org/speaker/donna-james/)[[4]](https://app.boardroomalpha.com/profiles/people/A1020579-DONNA_JAMES)[[5]](https://www.marketscreener.com/insider/DONNA-JAMES-A04NMM/) Born in 1957, James began her career as an auditor at Coopers & Lybrand (1979-1981) before joining Nationwide Insurance in 1981, rising through key positions such as Director of Operations and Treasury Services (1990-1993), Vice President of Human Resources (1996-1998), Senior Vice President and Chief Human Resources Officer (1998-2000), Executive Vice President and Chief Administrative Officer (2000-2003), and culminating as President of Nationwide Strategic Investments (2003-).[[1]](https://www.encyclopedia.com/education/news-wires-white-papers-and-books/james-donna) A trailblazer as the first African American woman to hold several executive roles at Nationwide, a Fortune 500 company, she has advocated for diversity and served on boards including L Brands (parent of Victoria's Secret), Intimate Brands, and others. James is also active in community leadership as co-founder of the Center for Healthy Families and co-executive director of the African American Leadership Academy.[[1]](https://www.encyclopedia.com/education/news-wires-white-papers-and-books/james-donna)[[3]](https://columbusmetroclub.org/speaker/donna-james/)

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Trade Price

$46.23

Quantity

2,175

Total Value

$100,550.00

Shares Owned

63,097

Trade Date

Thursday, April 2, 2026

6 days ago

SEC Filing Date

Monday, April 6, 2026

Filed 4 days after trade

CONSUMER CYCLICALAPPAREL RETAIL

About Victoria'S Secret & Co.

Company Overview

No company information available
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