Trade Summary

2 days ago, Mrkonic George R Jr, serving as Dir at Ulta Beauty, Inc. (ULTA), sold 452 shares at $539.29 per share, for a total transaction value of $243,759.00. Following this transaction, Mrkonic George R Jr now holds 2,383 shares of ULTA.

This sale represents a 16.00% decrease in Mrkonic George R Jr's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Tuesday, April 7, 2026 and publicly disclosed via SEC Form 4 filing on Tuesday, April 7, 2026, meaning the disclosure happened on the same day as the trade.

Ulta Beauty, Inc. operates in the CONSUMER CYCLICAL sector, specifically within the SPECIALTY RETAIL industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.