InsiderSignal.AI

InsiderSignal.ai

MAX - Mediaalpha, Inc.

Insider Sale by Yeh Kuanling Amy (CTO)

1 Month
After Trade
Before Trade

Loading data...

Trade Summary

4 days ago, Yeh Kuanling Amy, serving as CTO at Mediaalpha, Inc. (MAX), sold 3,000 shares at $9.25 per share, for a total transaction value of $27,750.00. Following this transaction, Yeh Kuanling Amy now holds 574,879 shares of MAX.

This sale represents a 1.00% decrease in Yeh Kuanling Amy's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Friday, April 10, 2026 and publicly disclosed via SEC Form 4 filing on Friday, April 10, 2026, meaning the disclosure happened on the same day as the trade.

Mediaalpha, Inc. operates in the COMMUNICATION SERVICES sector, specifically within the INTERNET CONTENT & INFORMATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Yeh Kuanling Amy

Yeh Kuanling Amy

CTO

Yeh Kuanling Amy (Amy Yeh) is the Chief Technology Officer (CTO) of MediaAlpha, Inc. (NYSE: MAX), a leading marketing technology platform for insurance customer acquisition.[[1]](https://www.globenewswire.com/news-release/2025/06/30/3107548/0/en/MediaAlpha-Appoints-Amy-Yeh-as-Chief-Technology-Officer.html)[[2]](https://www.investing.com/news/insider-trading-news/mediaalpha-max-cto-yeh-sells-38850-in-shares-93CH-4428419) She was promoted to CTO on June 30, 2025, succeeding co-founder Eugene Nonko, who transitioned to Chief Architect, and now oversees technology strategy, platform evolution, engineering practices, and team development.[[1]](https://www.globenewswire.com/news-release/2025/06/30/3107548/0/en/MediaAlpha-Appoints-Amy-Yeh-as-Chief-Technology-Officer.html) Amy joined MediaAlpha in 2015 as part of the engineering team and advanced to SVP, Technology prior to her CTO role, where she scaled the engineering organization, enhanced technology infrastructure, drove product innovation, improved platform reliability, and fostered a culture of transparency and excellence.[[1]](https://www.globenewswire.com/news-release/2025/06/30/3107548/0/en/MediaAlpha-Appoints-Amy-Yeh-as-Chief-Technology-Officer.html) On January 2, 2026, she sold 3,000 shares of Class A Common Stock at $12.95 per share (totaling $38,850) under a Rule 10b5-1 plan to cover taxes on vesting RSUs, retaining ownership of 396,662 shares; she is also noted as a 10% owner.[[2]](https://www.investing.com/news/insider-trading-news/mediaalpha-max-cto-yeh-sells-38850-in-shares-93CH-4428419)[[3]](https://www.tradingview.com/news/tradingview:fe9225a10bfda:0-mediaalpha-executives-engage-in-stock-transactions/)

View full insider profile →

Trade Price

$9.25

Quantity

3,000

Total Value

$27,750.00

Shares Owned

574,879

Trade Date

Friday, April 10, 2026

4 days ago

SEC Filing Date

Friday, April 10, 2026

COMMUNICATION SERVICESINTERNET CONTENT & INFORMATION

About Mediaalpha, Inc.

Company Overview

No company information available
View news mentioning MAX

💬 Want Deeper Insight?

Use our AI assistant to ask questions about this trade, the insider, or the company.

Chat with AI

Share this trade

https://insidersignal.ai/trade/5609207

🚀 Track Insider Trades in Real-Time

Create a free account to access our full database of insider trades, AI-powered analysis, price alerts, and discover what corporate executives are buying and selling.

Create Free AccountLearn More

✓ Free forever plan available  •  ✓ No credit card required  •  ✓ Cancel anytime