ROK - Rockwell Automation, Inc

Insider Sale by Bulho Matheus De A G Viera (SVP Software, Control)

1 Month
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Trade Summary

1 week ago, Bulho Matheus De A G Viera, serving as SVP Software, Control at Rockwell Automation, Inc (ROK), sold 1,250 shares at $387.50 per share, for a total transaction value of $484,375.00. Following this transaction, Bulho Matheus De A G Viera now holds 1,740 shares of ROK.

This sale represents a 42.00% decrease in Bulho Matheus De A G Viera's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Wednesday, April 8, 2026 and publicly disclosed via SEC Form 4 filing on Thursday, April 9, 2026, 1 day after the trade was made.

Rockwell Automation, Inc operates in the INDUSTRIALS sector, specifically within the SPECIALTY INDUSTRIAL MACHINERY industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Bulho Matheus De A G Viera

Bulho Matheus De A G Viera

SVP Software, Control

Matheus De A G Viera Bulho is the Senior Vice President of Software and Control at Rockwell Automation, Inc. (NYSE:ROK), where he leads strategy, people and talent development, and worldwide growth for the operating segment, including control and visualization software and hardware, information software, and network and security infrastructure.[[3]](https://www.insidertrades.com/rockwell-automation-inc-stock/matheus-de-a-g-viera-bulho/) He has a proven track record of developing strong leaders, driving operational excellence, and delivering profitable growth, with broad experience in business management, technical, and sales functions across multiple businesses and regions.[[3]](https://www.insidertrades.com/rockwell-automation-inc-stock/matheus-de-a-g-viera-bulho/) Bulho is recognized as an expert in the company's technology, culture, and customers.[[3]](https://www.insidertrades.com/rockwell-automation-inc-stock/matheus-de-a-g-viera-bulho/) Matheus holds an MBA from the University of Chicago Booth School of Business and a bachelor’s degree in electrical engineering from UNESP Brazil.[[3]](https://www.insidertrades.com/rockwell-automation-inc-stock/matheus-de-a-g-viera-bulho/) As of early 2026, his estimated net worth from Rockwell Automation stock was at least $793,000, and he recently sold 299 shares on April 2, 2026, for $107,341 under a Rule 10b5-1 trading plan, reducing his stake by 9.11% to 2,984 shares valued at over $1 million.[[1]](https://nationaltoday.com/us/wi/milwaukee/news/2026/04/04/rockwell-automation-svp-sells-107k-in-company-stock/)[[2]](https://uk.investing.com/news/insider-trading-news/bulho-rockwell-automation-svp-sells-107k-in-rok-stock-93CH-4592768)[[4]](https://www.marketbeat.com/instant-alerts/matheus-de-viera-bulho-sells-299-shares-of-rockwell-automation-nyserok-stock-2026-04-03/) He works out of Rockwell Automation's headquarters at 1201 S. 2nd Street, Milwaukee, WI.[[7]](https://whalewisdom.com/filing/bulho-matheus-de-a-g-viera-4-2026-04-03-171700-0400-rok)[[8]](https://www.sec.gov/Archives/edgar/data/0001024478/000201635026000002/xslF345X06/wk-form4_1775251016.xml)

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Trade Price

$387.50

Quantity

1,250

Total Value

$484,375.00

Shares Owned

1,740

Trade Date

Wednesday, April 8, 2026

7 days ago

SEC Filing Date

Thursday, April 9, 2026

Filed 1 day after trade

INDUSTRIALSSPECIALTY INDUSTRIAL MACHINERY

About Rockwell Automation, Inc

Company Overview

No company information available
View news mentioning ROK

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