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AFRM - Affirm Holdings, Inc.

Insider Sale by Watson Noel Bertram (Dir)

1 Month
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Trade Summary

3 days ago, Watson Noel Bertram, serving as Dir at Affirm Holdings, Inc. (AFRM), sold 2,000 shares at $55.00 per share, for a total transaction value of $110,000.00. Following this transaction, Watson Noel Bertram now holds 38,076 shares of AFRM.

This sale represents a 5.00% decrease in Watson Noel Bertram's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Tuesday, April 14, 2026 and publicly disclosed via SEC Form 4 filing on Thursday, April 16, 2026, 2 days after the trade was made.

Affirm Holdings, Inc. operates in the TECHNOLOGY sector, specifically within the SOFTWARE - INFRASTRUCTURE industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Watson Noel Bertram

Dir

Noel Bertram Watson serves as Chief Operating Officer and Chief Financial Officer of LegalZoom.com Inc, a leading online legal technology platform[[1]](https://www.gurufocus.com/insider/72405/noel-bertram-watson)[[3]](https://www.zoominfo.com/p/Noel-Watson/426288855). He brings extensive financial and operational leadership expertise to the company, overseeing its digital services that provide legal documents, business formation, estate planning, and intellectual property protection to individuals, families, and small businesses[[4]](https://www.marketbeat.com/instant-alerts/noel-bertram-watson-sells-15000-shares-of-legalzoomcom-nasdaqlz-stock-2026-02-19/). Watson has demonstrated significant financial stewardship, as reflected in LegalZoom's strong operational metrics, including record operating cash flow and free cash flow in 2025, along with the company's robust cash position of $203.1 million with no debt[[4]](https://www.marketbeat.com/instant-alerts/noel-bertram-watson-sells-15000-shares-of-legalzoomcom-nasdaqlz-stock-2026-02-19/). He has previously served as Chief Accounting Officer at LegalZoom and Chief Financial Officer at Affirm Holdings Inc, as well as a director at TripAdvisor Inc, indicating a distinguished career spanning multiple fintech and technology companies[[1]](https://www.gurufocus.com/insider/72405/noel-bertram-watson). As a major shareholder, Watson directly owns approximately 1.48 million shares of LegalZoom stock, valued at over $10 million as of February 2026[[4]](https://www.marketbeat.com/instant-alerts/noel-bertram-watson-sells-15000-shares-of-legalzoomcom-nasdaqlz-stock-2026-02-19/). His shareholdings reflect both long-term confidence in the company and participation in equity compensation programs, including employee stock purchase plans[[2]](https://www.investing.com/news/insider-trading-news/legalzoom-cfo-watson-sells-143k-in-shares-93CH-4366588). Recent insider trading activity shows Watson has executed periodic share sales consistent with portfolio management strategies, reducing his position by approximately 1% in February 2026[[4]](https://www.marketbeat.com/instant-alerts/noel-bertram-watson-sells-15000-shares-of-legalzoomcom-nasdaqlz-stock-2026-02-19/). His sustained leadership role and significant equity stake underscore his commitment to LegalZoom's strategic direction and financial performance during a period of accelerating organic revenue growth and positive market recognition[[2]](https://www.investing.com/news/insider-trading-news/legalzoom-cfo-watson-sells-143k-in-shares-93CH-4366588).

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Trade Price

$55.00

Quantity

2,000

Total Value

$110,000.00

Shares Owned

38,076

Trade Date

Tuesday, April 14, 2026

3 days ago

SEC Filing Date

Thursday, April 16, 2026

Filed 2 days after trade

TECHNOLOGYSOFTWARE - INFRASTRUCTURE

About Affirm Holdings, Inc.

Company Overview

No company information available
View news mentioning AFRM

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