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PRCH - Porch Group, Inc.

Insider Sale by Ehrlichman Matt (CEO, COB, FOUNDER, 10%)

1 Month
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Trade Summary

3 days ago, Ehrlichman Matt, serving as CEO, COB, FOUNDER, 10% owner at Porch Group, Inc. (PRCH), sold 121,242 shares at $8.12 per share, for a total transaction value of $983,952.00. Following this transaction, Ehrlichman Matt now holds 23,344,783 shares of PRCH.

This sale represents a 1.00% decrease in Ehrlichman Matt's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Tuesday, April 21, 2026 and publicly disclosed via SEC Form 4 filing on Thursday, April 23, 2026, 2 days after the trade was made.

Porch Group, Inc. operates in the TECHNOLOGY sector, specifically within the SOFTWARE - APPLICATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Ehrlichman Matt

Ehrlichman Matt

CEO, COB, FOUNDER, 10%

Matt Ehrlichman is a serial entrepreneur and technology executive, best known as the Founder, Chairman, and CEO of Porch Group, Inc. (NASDAQ: PRCH), a vertical software and services platform that simplifies homeownership by connecting homeowners with trusted professionals for repairs, maintenance, insurance, and more.[[1]](https://www.highperformr.ai/people/mattehrlichman)[[3]](https://ir.porchgroup.com/investors/governance/board-of-directors/person-details/default.aspx?ItemId=b8466457-7cd7-49b9-bdc4-6b510415ae76)[[5]](https://ir.porchgroup.com/investors/governance/executive-management/default.aspx) He founded Porch in 2011 (or 2012 per some sources) after serving as Chief Strategy Officer at Active Network, where he helped grow revenues from $65 million to $420 million ahead of its 2011 IPO, and as co-founder and CEO of Thriva, acquired by Active Network for $60 million in 2007.[[2]](https://businesscollective.com/matt-ehrlichman-porch-2/index.html)[[3]](https://ir.porchgroup.com/investors/governance/board-of-directors/person-details/default.aspx?ItemId=b8466457-7cd7-49b9-bdc4-6b510415ae76)[[5]](https://ir.porchgroup.com/investors/governance/executive-management/default.aspx) Ehrlichman co-founded Thumbtack in 2008, a pioneering online marketplace for local services, and started his first company, Memberbase, at Stanford University, which was later acquired.[[1]](https://www.highperformr.ai/people/mattehrlichman) A Stanford alumnus with a Bachelor of Science in Entrepreneurial Engineering and Master of Science in Management Science and Engineering, Ehrlichman has been recognized as a Puget Sound Business Journal '40 Under 40' honoree in 2014 and USA TODAY's Inaugural Entrepreneur of the Year.[[1]](https://www.highperformr.ai/people/mattehrlichman)[[3]](https://ir.porchgroup.com/investors/governance/board-of-directors/person-details/default.aspx?ItemId=b8466457-7cd7-49b9-bdc4-6b510415ae76) Based in Seattle, WA, he guided Porch through its public debut via SPAC merger in December 2020 and led its 2025 transition to a commission-based model.[[1]](https://www.highperformr.ai/people/mattehrlichman)[[4]](https://www.twst.com/interview/matt-ehrlichman-ceo-porch-group-inc) As a 10% owner, he remains actively involved in trading and strategic leadership at Porch.[user_query]

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Trade Price

$8.12

Quantity

121,242

Total Value

$983,952.00

Shares Owned

23,344,783

Trade Date

Tuesday, April 21, 2026

3 days ago

SEC Filing Date

Thursday, April 23, 2026

Filed 2 days after trade

TECHNOLOGYSOFTWARE - APPLICATION

About Porch Group, Inc.

Company Overview

No company information available
View news mentioning PRCH

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