Trade Summary

4 days ago, Ballou Roger H, serving as Dir at Bread Financial Holdings, Inc. (BFH), sold 9,687 shares at $90.32 per share, for a total transaction value of $874,930.00. Following this transaction, Ballou Roger H now holds 30,079 shares of BFH.

This sale represents a 24.00% decrease in Ballou Roger H's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Friday, April 24, 2026 and publicly disclosed via SEC Form 4 filing on Monday, April 27, 2026, 3 days after the trade was made.

Bread Financial Holdings, Inc. operates in the FINANCIAL SERVICES sector, specifically within the CREDIT SERVICES industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.