Trade Summary

4 days ago, Franks Joshua Allen, serving as SVP, Operations at E.L.F. Beauty, Inc. (ELF), sold 23,535 shares at $63.66 per share, for a total transaction value of $1,498,238.00. Following this transaction, Franks Joshua Allen now holds 118,071 shares of ELF.

This sale represents a 17.00% decrease in Franks Joshua Allen's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Monday, April 27, 2026 and publicly disclosed via SEC Form 4 filing on Tuesday, April 28, 2026, 1 day after the trade was made.

E.L.F. Beauty, Inc. operates in the CONSUMER DEFENSIVE sector, specifically within the HOUSEHOLD & PERSONAL PRODUCTS industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.