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COCO - Vita Coco Company, Inc.

Insider Sale by Roper Martin (CEO)

1 Month
After Trade
Before Trade

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Trade Summary

1 week ago, Roper Martin, serving as CEO at Vita Coco Company, Inc. (COCO), sold 50,000 shares at $50.00 per share, for a total transaction value of $2,500,000.00. Following this transaction, Roper Martin now holds 987,577 shares of COCO.

This sale represents a 5.00% decrease in Roper Martin's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Friday, April 24, 2026 and publicly disclosed via SEC Form 4 filing on Tuesday, April 28, 2026, 4 days after the trade was made.

Vita Coco Company, Inc. operates in the CONSUMER DEFENSIVE sector, specifically within the BEVERAGES - NON-ALCOHOLIC industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Roper Martin

Roper Martin

CEO

Martin Roper is the Chief Executive Officer of The Vita Coco Company (Nasdaq: COCO), a position he has held since 2022[[1]](https://ir.mgpingredients.com/corporate-governance/board-of-directors). He previously served as Co-Chief Executive Officer from 2021 to 2022 and as President from 2019 to 2021[[1]](https://ir.mgpingredients.com/corporate-governance/board-of-directors). With over four decades of experience in the food and beverage industry, Roper is a seasoned executive who spent seventeen years as President and Chief Executive Officer of The Boston Beer Company from 2001 to 2018, where he also held leadership roles including President and Chief Operating Officer and Vice President of Manufacturing and Business Development[[1]](https://ir.mgpingredients.com/corporate-governance/board-of-directors)[[2]](https://www.unicefusa.org/node/41062). Prior to Boston Beer, he served as President of the Merchandising Equipment Group Division of Steelworks Inc. and as Executive Vice President and General Manager of Blocksom & Co.[[1]](https://ir.mgpingredients.com/corporate-governance/board-of-directors) As of December 2024, Roper owns approximately 1.3 million shares of The Vita Coco Company valued at over $45 million[[4]](https://www.gurufocus.com/insider/94503/martin-f-roper). Beyond his primary role at Vita Coco, Roper serves as a director and chairman of MGP Ingredients, Inc.[[5]](https://www.world-grain.com/articles/21445-mgpi-names-new-board-chairman), and maintains board positions with Fintech, a business solutions provider for the beverage alcohol industry, and LL Flooring Holdings[[1]](https://ir.mgpingredients.com/corporate-governance/board-of-directors)[[4]](https://www.gurufocus.com/insider/94503/martin-f-roper). His extensive track record of building and leading major beverage brands has made him a prominent figure in the industry's executive leadership landscape.

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Trade Price

$50.00

Quantity

50,000

Total Value

$2,500,000.00

Shares Owned

987,577

Trade Date

Friday, April 24, 2026

7 days ago

SEC Filing Date

Tuesday, April 28, 2026

Filed 4 days after trade

CONSUMER DEFENSIVEBEVERAGES - NON-ALCOHOLIC

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