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MAX - Mediaalpha, Inc.

Insider Sale by Yi Steven (See Remarks)

1 Month
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Trade Summary

4 days ago, Yi Steven, serving as See Remarks at Mediaalpha, Inc. (MAX), sold 66,967 shares at $9.99 per share, for a total transaction value of $669,175.00. Following this transaction, Yi Steven now holds 2,891,690 shares of MAX.

This sale represents a 2.00% decrease in Yi Steven's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Monday, April 27, 2026 and publicly disclosed via SEC Form 4 filing on Wednesday, April 29, 2026, 2 days after the trade was made.

Mediaalpha, Inc. operates in the COMMUNICATION SERVICES sector, specifically within the INTERNET CONTENT & INFORMATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Yi Steven

Yi Steven

See Remarks

Steven Yi (born circa 1971), aged 54, is the Chief Executive Officer, President, and Co-Founder of MediaAlpha, Inc. (NYSE: MAX), a company he co-founded in 2011 (including its predecessor Quotelab LLC), where he has served as CEO since June 2011 and as a director since 2020.[[1]](https://fintool.com/app/research/companies/MAX/people/steven-yi)[[2]](https://www.marketscreener.com/insider/STEVEN-YI-A0MNG6/) Under his leadership, MediaAlpha operates an online marketplace connecting consumers with insurance agents and companies via a programmatic, transparent platform; the company achieved strong 2024 performance with Total Transaction Value up 151% YoY to $1,491.9 million and Adjusted EBITDA up 254% YoY to $96.1 million.[[1]](https://fintool.com/app/research/companies/MAX/people/steven-yi) Yi recently engaged in insider trading at MediaAlpha listed as 'See Remarks,' and holds significant ownership including 14.92% (3,923,885 shares) in MediaAlpha as of March 2025.[[2]](https://www.marketscreener.com/insider/STEVEN-YI-A0MNG6/) He also serves as a Director on the board of White Mountains Insurance Group, Ltd. since May 2023.[[1]](https://fintool.com/app/research/companies/MAX/people/steven-yi)[[2]](https://www.marketscreener.com/insider/STEVEN-YI-A0MNG6/)[[3]](https://app.boardroomalpha.com/profiles/people/A1358246-STEVEN_YI) Yi holds an A.B. in East Asian Studies and a J.D. from Harvard University.[[1]](https://fintool.com/app/research/companies/MAX/people/steven-yi)[[2]](https://www.marketscreener.com/insider/STEVEN-YI-A0MNG6/) His prior career includes co-founding and leading Fareloop LLC as CEO (2009–2011), a travel comparison platform, and serving as SVP & General Manager of Marketing Services at Oversee.net (2007–2009), where he led technology-driven media properties.[[1]](https://fintool.com/app/research/companies/MAX/people/steven-yi)[[2]](https://www.marketscreener.com/insider/STEVEN-YI-A0MNG6/)[[4]](https://www.oversee.net/?staff=steve-yi) He currently holds CEO roles at related entities QL Holdings LLC and Quotelab Holdings, Inc.[[2]](https://www.marketscreener.com/insider/STEVEN-YI-A0MNG6/)

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Trade Price

$9.99

Quantity

66,967

Total Value

$669,175.00

Shares Owned

2,891,690

Trade Date

Monday, April 27, 2026

4 days ago

SEC Filing Date

Wednesday, April 29, 2026

Filed 2 days after trade

COMMUNICATION SERVICESINTERNET CONTENT & INFORMATION

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