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COCO - Vita Coco Company, Inc.

Insider Sale by Kirban Michael (Exec COB)

1 Month
After Trade
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Trade Summary

Yesterday, Kirban Michael, serving as Exec COB at Vita Coco Company, Inc. (COCO), sold 50,000 shares at $68.00 per share, for a total transaction value of $3,400,000.00. Following this transaction, Kirban Michael now holds 2,138,529 shares of COCO.

This sale represents a 2.00% decrease in Kirban Michael's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Thursday, April 30, 2026 and publicly disclosed via SEC Form 4 filing on Friday, May 1, 2026, 1 day after the trade was made.

Vita Coco Company, Inc. operates in the CONSUMER DEFENSIVE sector, specifically within the BEVERAGES - NON-ALCOHOLIC industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.

Kirban Michael

Exec COB

Mike Kirban is the co-founder, former CEO, and current Executive Chairman of the Board (Exec COB) at Vita Coco Company, Inc. (NASDAQ: COCO), a leading coconut water brand he established in 2004 after discovering the product in Brazil and building a global supply chain from scratch in Southeast Asia.[[1]](https://www.youtube.com/watch?v=QkJV4uePllA)[[2]](https://danchurchill.com/podcast/mike-kirban-building-better-beverage-better-planet-vita-coco/) Kirban scaled Vita Coco to over $600 million in revenue by 2025, expanded to 75,000 stores across 13 countries, and navigated intense competition from giants like Coca-Cola and Pepsi by securing exclusive supply contracts and innovating through challenges like supply shortages and lost retail partnerships.[[1]](https://www.youtube.com/watch?v=QkJV4uePllA)[[2]](https://danchurchill.com/podcast/mike-kirban-building-better-beverage-better-planet-vita-coco/) Throughout his tenure, Kirban served as CEO before transitioning to Executive Chairman, enabling him to focus on strategic growth while hiring a successor to lead day-to-day operations; the company also emphasizes social impact via the Vitacoco Foundation, building schools in the Philippines and supporting farming communities.[[1]](https://www.youtube.com/watch?v=QkJV4uePllA)[[2]](https://danchurchill.com/podcast/mike-kirban-building-better-beverage-better-planet-vita-coco/) His leadership has included high-profile endorsements from celebrities like Rihanna and Madonna, partnerships such as with Keurig Dr Pepper, and a commitment to B Corp values for sustainability and employee retention.[[1]](https://www.youtube.com/watch?v=QkJV4uePllA)

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Trade Price

$68.00

Quantity

50,000

Total Value

$3,400,000.00

Shares Owned

2,138,529

Trade Date

Thursday, April 30, 2026

1 days ago

SEC Filing Date

Friday, May 1, 2026

Filed 1 day after trade

CONSUMER DEFENSIVEBEVERAGES - NON-ALCOHOLIC

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