Trade Summary

5 days ago, Madden Larry, serving as CFO at Viant Technology Inc. (DSP), sold 35,835 shares at $11.64 per share, for a total transaction value of $417,240.00. Following this transaction, Madden Larry now holds 517,864 shares of DSP.

This sale represents a 6.00% decrease in Madden Larry's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Friday, May 8, 2026 and publicly disclosed via SEC Form 4 filing on Tuesday, May 12, 2026, 4 days after the trade was made.

Viant Technology Inc. operates in the TECHNOLOGY sector, specifically within the SOFTWARE - APPLICATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.