Trade Summary

2 days ago, Keating Colleen, serving as CEO at Planet Fitness, Inc. (PLNT), purchased 5,000 shares at $49.54 per share, for a total transaction value of $247,700.00. Following this transaction, Keating Colleen now holds 141,511 shares of PLNT.

This purchase represents a 4.00% increase in Keating Colleen's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Tuesday, May 12, 2026 and publicly disclosed via SEC Form 4 filing on Thursday, May 14, 2026 at 4:51 PM ET, 2 days after the trade was made.

Planet Fitness, Inc. operates in the CONSUMER CYCLICAL sector, specifically within the LEISURE industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.