Trade Summary

6 days ago, Coon Stephanie, serving as Chief Strategy Officer at Vital Farms, Inc. (VITL), purchased 5,895 shares at $8.42 per share, for a total transaction value of $49,636.00. Following this transaction, Coon Stephanie now holds 62,814 shares of VITL.

This purchase represents a 10.00% increase in Coon Stephanie's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Friday, May 15, 2026 and publicly disclosed via SEC Form 4 filing on Tuesday, May 19, 2026 at 4:55 PM ET, 4 days after the trade was made.

Vital Farms, Inc. operates in the CONSUMER DEFENSIVE sector, specifically within the FARM PRODUCTS industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.