Trade Summary

5 days ago, MADDEN LARRY, serving as Chief Financial Officer at Viant Technology Inc. (DSP), sold 33,333 shares at $12.18 per share, for a total transaction value of $405,962.77. Following this transaction, MADDEN LARRY now holds 484,531 shares of DSP.

This sale represents a 6.44% decrease in MADDEN LARRY's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Friday, June 5, 2026 and publicly disclosed via SEC Form 4 filing on Tuesday, June 9, 2026 (accepted Jun 8, 8:23 PM ET), 4 days after the trade was made.

Viant Technology Inc. operates in the TECHNOLOGY sector, specifically within the SOFTWARE - APPLICATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.