Trade Summary

Yesterday, MADDEN LARRY, serving as Chief Financial Officer at Viant Technology Inc. (DSP), sold 25,376 shares at $11.10 per share, for a total transaction value of $281,673.60. Following this transaction, MADDEN LARRY now holds 459,155 shares of DSP.

This sale represents a 5.24% decrease in MADDEN LARRY's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Monday, June 15, 2026 and publicly disclosed via SEC Form 4 filing on Tuesday, June 16, 2026 (accepted Jun 15, 8:41 PM ET), 1 day after the trade was made.

Viant Technology Inc. operates in the TECHNOLOGY sector, specifically within the SOFTWARE - APPLICATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.