EVP, Marketing
Marnell Richard (commonly listed as Richard Marnell) is a corporate insider and Executive Vice President, Marketing at Viking Holdings Ltd. (VIK), the parent company of Viking’s river, ocean and expedition cruise operations.[[1]](https://ir.viking.com/company/executive-team)[[2]](https://viking.tv/my-viking/richard-marnell)[[3]](https://www.marketscreener.com/insider/RICHARD-MARNELL-A0R0YA/)[[5]](https://www.morningstar.com/stocks/xnys/vik/executive)[[7]](https://www.moomoo.com/stock/VIK-US/company) In this role, he leads a broad portfolio of marketing functions, including strategy, database and consumer insights, digital, creative, advertising, communications and public relations, and oversees the strategic direction of marketing for Viking’s global voyages.[[1]](https://ir.viking.com/company/executive-team)[[2]](https://viking.tv/my-viking/richard-marnell) He has held the EVP, Marketing role at Viking Holdings since 2007 and is a reporting insider who has recently traded Viking Holdings Ltd. stock, including a disclosed sale of 5,961 ordinary shares on June 1, 2026.[[3]](https://www.marketscreener.com/insider/RICHARD-MARNELL-A0R0YA/)[[5]](https://www.morningstar.com/stocks/xnys/vik/executive)[[6]](https://www.stocktitan.net/sec-filings/VIK/form-4-viking-holdings-ltd-insider-trading-activity-4c93a3916e02.html)
Over a more than 20‑year career in the travel and consumer sectors, Richard has helped drive Viking’s substantial growth in the North American market, where the company’s share has expanded significantly during his tenure, supported in part by high‑visibility initiatives such as Viking’s sponsorship of PBS’s *MASTERPIECE*.[[2]](https://viking.tv/my-viking/richard-marnell) Before joining Viking, he held senior marketing roles at J.Jill (vice president/operating vice president of direct marketing) and at travel companies including Grand Circle Corporation and Overseas Adventure Travel.[[2]](https://viking.tv/my-viking/richard-marnell)[[3]](https://www.marketscreener.com/insider/RICHARD-MARNELL-A0R0YA/) He holds a BA in economics from Fordham University and an MBA from Babson College, providing the analytical and strategic foundation for his leadership in brand and performance marketing at Viking.[[2]](https://viking.tv/my-viking/richard-marnell)[[3]](https://www.marketscreener.com/insider/RICHARD-MARNELL-A0R0YA/)
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