Trade Summary

4 days ago, MADDEN LARRY, serving as Chief Financial Officer at Viant Technology Inc. (DSP), sold 30,519 shares at $12.77 per share, for a total transaction value of $389,773.25. Following this transaction, MADDEN LARRY now holds 428,636 shares of DSP.

This sale represents a 6.65% decrease in MADDEN LARRY's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Monday, July 6, 2026 and publicly disclosed via SEC Form 4 filing on Thursday, July 9, 2026 (accepted Jul 8, 8:41 PM ET), 3 days after the trade was made.

Viant Technology Inc. operates in the TECHNOLOGY sector, specifically within the SOFTWARE - APPLICATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.