Trade Summary

3 days ago, Yi Steven, serving as See Remarks at MediaAlpha, Inc. (MAX), sold 161,489 shares at $14.13 per share, for a total transaction value of $2,282,519.01. Following this transaction, Yi Steven now holds 2,554,480 shares of MAX.

This sale represents a 5.95% decrease in Yi Steven's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Monday, July 13, 2026 and publicly disclosed via SEC Form 4 filing on Wednesday, July 15, 2026 at 7:09 PM ET, 2 days after the trade was made.

MediaAlpha, Inc. operates in the COMMUNICATION SERVICES sector, specifically within the INTERNET CONTENT & INFORMATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.