Trade Summary

Yesterday, Cramer Keith, serving as Chief Revenue Officer at MediaAlpha, Inc. (MAX), sold 13,000 shares at $14.19 per share, for a total transaction value of $184,494.70. Following this transaction, Cramer Keith now holds 267,528 shares of MAX.

This sale represents a 4.63% decrease in Cramer Keith's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Wednesday, July 15, 2026 and publicly disclosed via SEC Form 4 filing on Wednesday, July 15, 2026 at 7:09 PM ET, meaning the disclosure happened on the same day as the trade.

MediaAlpha, Inc. operates in the COMMUNICATION SERVICES sector, specifically within the INTERNET CONTENT & INFORMATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.