Trade Summary

2 days ago, Jedda Dan, serving as CFO & COO at ROKU, INC (ROKU), sold 7,000 shares at $141.90 per share, for a total transaction value of $993,300.00. Following this transaction, Jedda Dan now holds 72,963 shares of ROKU.

This sale represents a 8.75% decrease in Jedda Dan's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Wednesday, July 15, 2026 and publicly disclosed via SEC Form 4 filing on Thursday, July 16, 2026 at 6:48 PM ET, 1 day after the trade was made.

ROKU, INC operates in the COMMUNICATION SERVICES sector, specifically within the ENTERTAINMENT industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.