Trade Summary

5 days ago, Yeh Kuanling Amy, serving as Chief Technology Officer at MediaAlpha, Inc. (MAX), sold 13,000 shares at $14.38 per share, for a total transaction value of $186,930.00. Following this transaction, Yeh Kuanling Amy now holds 553,985 shares of MAX.

This sale represents a 2.29% decrease in Yeh Kuanling Amy's stake in the company. This is considered a medium-conviction trade.

The trade was executed on Thursday, July 16, 2026 and publicly disclosed via SEC Form 4 filing on Saturday, July 18, 2026 (accepted Jul 17, 8:44 PM ET), 2 days after the trade was made.

MediaAlpha, Inc. operates in the COMMUNICATION SERVICES sector, specifically within the INTERNET CONTENT & INFORMATION industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.