Trade Summary

6 days ago, Aflalo Yael, serving as Dir at Reformation Inc. (REF), sold 1,204,029 shares at $13.95 per share, for a total transaction value of $16,796,204.55. Following this transaction, Aflalo Yael now holds 11,725,803 shares of REF.

This sale represents a 9.31% decrease in Aflalo Yael's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Wednesday, July 29, 2026 and publicly disclosed via SEC Form 4 filing on Friday, July 31, 2026 at 4:05 PM ET, 2 days after the trade was made.

Reformation Inc. operates in the CONSUMER CYCLICAL sector, specifically within the APPAREL RETAIL industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.