Insider Sale by Lee Tony W (Dir)
Trade Summary
4 days ago, Lee Tony W, serving as Dir at Primo Brands Corp (PRMB), sold 20,410,340 shares at $24.37 per share, for a total transaction value of $497,399,985.80. Following this transaction, Lee Tony W now holds 95,800,466 shares of PRMB.
This sale represents a 17.56% decrease in Lee Tony W's stake in the company. This is considered a high-conviction trade given the significant change in ownership.
The trade was executed on Friday, August 7, 2026 and publicly disclosed via SEC Form 4 filing on Tuesday, August 11, 2026 (accepted Aug 10, 8:30 PM ET), 4 days after the trade was made.
Primo Brands Corp operates in the CONSUMER DEFENSIVE sector, specifically within the BEVERAGES - NON-ALCOHOLIC industry. Insider selling activity in this sector can provide valuable signals about industry trends and company-specific developments.
Trade Price
$24.37
Quantity
20,410,340
Total Value
$497,399,985.80
Shares Owned
95,800,466
Trade Date
4 days ago
SEC Filing Date
(accepted Aug 10, 8:30 PM ET)
Filed 4 days after trade
Discussion