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SMPL - Simply Good Foods Co

Insider Purchase by Tanner Geoff E (Pres, CEO)

1 Year
After Trade
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Trade Summary

7 months ago, Tanner Geoff E, serving as Pres, CEO at Simply Good Foods Co (SMPL), purchased 6,050 shares at $33.11 per share, for a total transaction value of $200,297.00. Following this transaction, Tanner Geoff E now holds 98,190 shares of SMPL.

This purchase represents a 7.00% increase in Tanner Geoff E's stake in the company. This is considered a high-conviction trade given the significant change in ownership.

The trade was executed on Wednesday, July 23, 2025 and publicly disclosed via SEC Form 4 filing on Wednesday, July 23, 2025, meaning the disclosure happened on the same day as the trade.

Simply Good Foods Co operates in the CONSUMER DEFENSIVE sector, specifically within the PACKAGED FOODS industry. Insider buying activity in this sector can provide valuable signals about industry trends and company-specific developments.

Tanner Geoff E

Pres, CEO

Geoff E. Tanner is the President, Chief Executive Officer, and Director of The Simply Good Foods Co. (SMPL), a position he has held since July 2023, following his appointment as President, COO, and CEO Elect in April 2023.[[1]](https://www.bakingbusiness.com/articles/58301-former-smucker-exec-to-lead-simply-good-foods)[[3]](https://uk.marketscreener.com/insider/GEOFF-TANNER-A1WV4M/)[[4]](https://www.globenewswire.com/news-release/2023/01/30/2597971/0/en/The-Simply-Good-Foods-Company-Announces-CEO-Succession-Plan.html) In this role, he leads the company's growth in nutritional snacking products under brands like Atkins, Quest, and OWYN, which was acquired in June 2024 for $280 million to expand into high-protein ready-to-drink shakes.[[6]](https://www.investmentreports.co/interview/geoff-tanner-1603) As a corporate insider, he owns approximately 98,190 shares of SMPL stock, valued at over $2 million.[[5]](https://www.gurufocus.com/insider/19056/geoff-e-tanner) Tanner brings over 20 years of experience in the food industry, previously serving as Chief Commercial & Marketing Officer at The J.M. Smucker Co. from 2019 to 2023, where he oversaw the $8+ billion commercial organization and drove organic sales growth, profits, and market share.[[1]](https://www.bakingbusiness.com/articles/58301-former-smucker-exec-to-lead-simply-good-foods)[[2]](https://www.foodbusinessnews.net/articles/23125-simply-good-foods-names-former-smucker-exec-ceo)[[4]](https://www.globenewswire.com/news-release/2023/01/30/2597971/0/en/The-Simply-Good-Foods-Company-Announces-CEO-Succession-Plan.html) Earlier roles include Senior VP of Growth at Smucker (2016-2019) and various leadership positions at Big Heart Pet Brands and Del Monte Foods from 2003 to 2016, contributing to innovations and the sale of Big Heart to Smucker in 2015.[[3]](https://uk.marketscreener.com/insider/GEOFF-TANNER-A1WV4M/)[[4]](https://www.globenewswire.com/news-release/2023/01/30/2597971/0/en/The-Simply-Good-Foods-Company-Announces-CEO-Succession-Plan.html) He began his career as a senior strategy consultant at Cap Gemini Ernst & Young. Tanner holds an MBA from Duke University Fuqua School of Business and a Bachelor of Commerce and Bachelor of Arts in Political Science from Victoria University of Wellington, New Zealand. He also serves on boards including Boys & Girls Clubs of Northeast Ohio, Food Marketing Institute Foundation, and Johnsonville Meat LLC.[[3]](https://uk.marketscreener.com/insider/GEOFF-TANNER-A1WV4M/)[[4]](https://www.globenewswire.com/news-release/2023/01/30/2597971/0/en/The-Simply-Good-Foods-Company-Announces-CEO-Succession-Plan.html)

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Trade Price

$33.11

Quantity

6,050

Total Value

$200,297.00

Shares Owned

98,190

Trade Date

Wednesday, July 23, 2025

214 days ago

SEC Filing Date

Wednesday, July 23, 2025

CONSUMER DEFENSIVEPACKAGED FOODS

About Simply Good Foods Co

Company Overview

No company information available
View news mentioning SMPL

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